Joshua and I introduced the second member of the Cuppow family earlier this month, with the birth of Cuppow Regular with Straw-Tek. Cuppow Regular fits on regular mouth canning jars while Cuppow Wide (what we are calling the original Cuppow now) fits only wide mouth canning jars. In an attempt to keep this product different from the Cuppow Wide, we approached the product with a different form in mind. Also, we added a diamond shaped spout opening—which we were jokingly calling “Straw-Tek” during development—to allow for a variety of flexible straw sizes to be retained (from small to the garden hose that McDonalds offers) if you should choose to use a straw instead of just sipping from the spout.
I guess that the whole Straw-Tek naming thing was kind of funny until we trademarked it and put it on the packaging. It was the perfect name and allowed us to highlight a significant feature of the product which would have otherwise gone unnoticed. A major reason for adding straw compatibility was to appeal to the smoothie and cocktail user base, since regular mouth sized canning jars will thread directly onto the blade base of most household blenders, and also to further separate our two products. Visual separation of the two products was very important to us because, for the most part, the only people who can tell the two sizes of canning jars apart (wide vs regular mouth) are the two of us, and avid canners, however; our market is much less specialized than that and we needed each product to have its own identity.
Right around the time of this product release I wrote a case study in collaboration with Raymond Hu for Core77 about the process of wrapping up a six month development cycle of the two Cuppow products and about our focus on a local supply chain. There will be a follow up post on the process of designing new packaging for both Cuppow products in the next month or so.